Conjoint

A high-precision method based that helps you determine the optimal features, pricing, and assortment for your products, in a competitive context.

Always keep your competition on their toes by understanding:​

Which product attributes matter most—price, brand, or features?​
Are consumers ready to pay for specific features?
What is the best strategy for pricing your product?
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Remote testing
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In the convenience of respondents’ natural environment
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Precise and insightful

Combine Conjoint for in-depth insights with:​

Leverage Conjoint across categories by testing:​

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Innovation

case studies

Tap into behavioral insights perspectives and case studies
No one-size-fits-all: The many levels to getting the sample size just right
Let’s take a look at some cases where being smarter and creative adds value when picking the right sample size:
EyeSee
Blog
New pricing study: Reduce pack volume or increase price?
Second wave of the pricing tracker in the US to identify how consumer behavior is shifting when exposed to different volume and pricing adjustment scenarios.
Sasa Radojevic
Blog
Pricing adjustment strategies in APAC: Are you keeping up?
We’ve previously published the key findings for the US market. Now, let’s take a closer look at the results for the APAC region.
Iskra Herak
5 minute read
Blog
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​Understand behavior, grow further! ​
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