What is eye tracking?
Eye tracking is a behavioral research method that measures eye gaze – i.e., the positions and movements of the eye, and it reveals what the consumers are (or are not!) looking at. Our online eye tracking methodology is validated and benchmarked with industries leading eye trackers (Eyelink’s Portable Duo). At EyeSee, eye-tracking tests are conducted remotely in the convenience of respondents’ natural environment and with their own devices.
Eye tracking is often combined with: Eye tracking is mostly used in:How does it work?
Virtual study is created from scratch and responders are recruited globally
Respondents execute the test at home with their own computer or mobile, and a webcam
We track and measure respondents’ eye gaze to assess what is catching their attention.
Client receives a report with insights, recommendations and research data 2x quicker than the delivery of conventional research supplier
Virtual study is created from scratch and responders are recruited globally
Respondents execute the test at home with their own computer or mobile, and a webcam
We track and measure respondents’ eye gaze to assess what is catching their attention.
Client receives a report with insights, recommendations and research data 2x quicker than the delivery of conventional research supplier