Jovana Šikanja

Without human interpretation, contextual knowledge, and industry experience, AI can mislead what is the most important - action and decision making. It takes real multidisciplinary expertise and cross-industry knowledge to understand the “hidden insight treasure” behind the numbers and turn data into decisions that actually move the needle.

Effective packaging must stand out instantly, be liked (52% are more likely to repurchase if they find the packaging appealing), and lead to a purchase—all while remaining functional in the home and competitive on crowded shelves. This is where visual hierarchy—the strategic arrangement of design elements—plays a decisive role.

This necessity for packaging screenings and packaging health check testing can be time demanding and costly. ‍AI-driven Predictive Eye Tracking solutions are designed to tackle these challenges. Their true value lies in the accuracy of their predictions, which heavily depends on how their AI models are trained.