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Keep up with the latest consumer trends, case studies, market research news, and innovation. Dive in on over 170+ blogs in the realm of shoppers, advertising, innovation, and e-commerce.

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Struggling with e-commerce conversions? Join our webinar to turn it around!
Is your E-commerce strategy falling flat? When trying to fix clutter in the funnel, it often feels like new issues keep cropping up? Are you overwhelmed by the numerous questions that arise when trying to create a proper framework, not knowing where to start?
EyeSee
3 min
Blog
POS display evolution: From behavioral KPIs to retail media disruption
As I reflect on the early recommendations from EyeSee’ first studies—where visibility, attention, likability, and share of shoppers were the Holy Grails—I’m reminded of just how far we've come! From these initial findings, we understood that elements like product prominence, clear functional benefits, and strategic copy placement were key drivers of display effectiveness. Now, with the rise of retail media, we stand on the brink of yet another transformation, one where the integration of digital elements and data-driven personalization promises to take POS displays to new heights.
Cliff Kane
7 min
Growth reimagined: EyeSee welcomes Tom Goderis
Two words on everyone’s mind: sustainable growth. But getting there? Not so simple! With 12 years of insights expertise, EyeSee is ready for its next big move—and it’s bringing in Tom Goderis to lead the charge. From P&G’s R&D labs to market research master and Chief Integration Officer, Tom’s career is all about shaping the future. In this lively interview, Tom talks about big ideas, growth strategies, and trends you won’t want to miss. Get ready for his fresh take on the future and how companies can stay ahead of the game!
EyeSee
5 min
From attention to action: Optimizing e-commerce content
It's well known that human attention spans are now shorter than that of a goldfish, averaging just 8 seconds. Now, imagine that limited attention in the cluttered world of e-commerce. One effective way to capture it is by investing in the optimization of e-commerce content, such as ads, image carousels, and A+ content. However, grabbing attention alone isn’t enough to convert a visitor into a buyer. While our latest research shows that A+ content can significantly enhance brand perception—making it feel more relatable, trustworthy, and innovative—it doesn’t guarantee a purchase.
Iva Tasovac
Blog
Bite into the billion-dollar mooncake craze: Insights from Singapore
Xinyu Tok and Jenny Armshaw-Heak
5 min
Blog
All
E-Commerce
Behavioral insight
Struggling with e-commerce conversions? Join our webinar to turn it around!
Is your E-commerce strategy falling flat? When trying to fix clutter in the funnel, it often feels like new issues keep cropping up? Are you overwhelmed by the numerous questions that arise when trying to create a proper framework, not knowing where to start?
EyeSee
3 min
Blog
Shopper
Behavioral insight
POS display evolution: From behavioral KPIs to retail media disruption
As I reflect on the early recommendations from EyeSee’ first studies—where visibility, attention, likability, and share of shoppers were the Holy Grails—I’m reminded of just how far we've come! From these initial findings, we understood that elements like product prominence, clear functional benefits, and strategic copy placement were key drivers of display effectiveness. Now, with the rise of retail media, we stand on the brink of yet another transformation, one where the integration of digital elements and data-driven personalization promises to take POS displays to new heights.
Cliff Kane
7 min
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Growth reimagined: EyeSee welcomes Tom Goderis
Two words on everyone’s mind: sustainable growth. But getting there? Not so simple! With 12 years of insights expertise, EyeSee is ready for its next big move—and it’s bringing in Tom Goderis to lead the charge. From P&G’s R&D labs to market research master and Chief Integration Officer, Tom’s career is all about shaping the future. In this lively interview, Tom talks about big ideas, growth strategies, and trends you won’t want to miss. Get ready for his fresh take on the future and how companies can stay ahead of the game!
EyeSee
5 min
E-Commerce
From attention to action: Optimizing e-commerce content
It's well known that human attention spans are now shorter than that of a goldfish, averaging just 8 seconds. Now, imagine that limited attention in the cluttered world of e-commerce. One effective way to capture it is by investing in the optimization of e-commerce content, such as ads, image carousels, and A+ content. However, grabbing attention alone isn’t enough to convert a visitor into a buyer. While our latest research shows that A+ content can significantly enhance brand perception—making it feel more relatable, trustworthy, and innovative—it doesn’t guarantee a purchase.
Iva Tasovac
Blog
Shopper
Behavioral insight
Bite into the billion-dollar mooncake craze: Insights from Singapore
Xinyu Tok and Jenny Armshaw-Heak
5 min
Blog
E-Commerce
Accelerate e-commerce growth with tech-powered insights
E-commerce is evolving rapidly, reshaping industries worldwide. On average, 46% of global online shopping...
7 min
Blog
Shopper
Virtual shopping – the why and the how
Complex environments like stores have elements competing for customers’ attention. Therefore, it is no surprise that many traditional research...
Blog
Shopper
Can virtual stores predict advertising effectiveness better than surveys?
Will the ad increase sales? In most pre-testing protocols, sales impact is “measured” with explicit methods...
Blog
Behavioral insight
Innovation
Emotional marketing: Elicit emotions in order to stand out from the competition
Emotions build memories and drive action, which is why they hold a special place in advertising.
Vanja Radic
Blog
Behavioral insight
A hard look at eye tracking: What is the ‘best’ solution on the market
This is the first installment of the series focusing on eye tracking solutions and their validation – stay tuned for more!
Milica Kovac and Jelisaveta Milovanovic
Blog
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