Konstantin Tomic

Insights Manager

A young, aspiring, research-oriented psychologist with a good background in statistics and methods and an even better foreground in market research.

konstantin.t@eyesee-research.com

Articles by this author

Lost in translation? Not if you localize your brand like a pro

What happens when a brand aims to stretch not just across categories but across markets? What are the rules that can make—or break—a brand entering unfamiliar territory?

Konstantin Tomic