Rainier Van Rietschoten

Veylinx Co-Founder and CCO

Passionate about innovation, branding, and scaling companies! With Veylinx, we help companies get unrivalled insight into the potential their innovations have in the market and how to best position them. We do this with a unique transactional learning approach.

Articles by this author

Pricing with purpose: How to get it right in inflationary times

Pricing is one of the most powerful levers in a brand’s toolbox—but it’s also one of the easiest to misjudge. Price too high, and products fail to convert. Price too low, and brands leave value on the table or risk devaluing their proposition. So how can pricing decisions be made with confidence, especially during inflation?

Rainier Van Rietschoten