Victor Olivares

According to the GRIT 2026 report, the data shows that Eye Tracking consistently ranks among the most-used tools within the biometric and neuroscience approaches category, with adoption reaching up to ~47% among advanced supplier segments.

Brand stretching is a high-reward, high-risk strategy that requires a deep understanding of core identity, market dynamics, and, most of all, consumer behavior and needs. Brand stretching into different categories is just like that but twice as risky.