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Keep up with the latest consumer trends, case studies, market research news, and innovation. Dive in on over 170+ blogs in the realm of shoppers, advertising, innovation, and e-commerce.

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Struggling with e-commerce conversions? Join our webinar to turn it around!
Is your E-commerce strategy falling flat? When trying to fix clutter in the funnel, it often feels like new issues keep cropping up? Are you overwhelmed by the numerous questions that arise when trying to create a proper framework, not knowing where to start?
EyeSee
3 min
Blog
POS display evolution: From behavioral KPIs to retail media disruption
As I reflect on the early recommendations from EyeSee’ first studies—where visibility, attention, likability, and share of shoppers were the Holy Grails—I’m reminded of just how far we've come! From these initial findings, we understood that elements like product prominence, clear functional benefits, and strategic copy placement were key drivers of display effectiveness. Now, with the rise of retail media, we stand on the brink of yet another transformation, one where the integration of digital elements and data-driven personalization promises to take POS displays to new heights.
Cliff Kane
7 min
Growth reimagined: EyeSee welcomes Tom Goderis
Two words on everyone’s mind: sustainable growth. But getting there? Not so simple! With 12 years of insights expertise, EyeSee is ready for its next big move—and it’s bringing in Tom Goderis to lead the charge. From P&G’s R&D labs to market research master and Chief Integration Officer, Tom’s career is all about shaping the future. In this lively interview, Tom talks about big ideas, growth strategies, and trends you won’t want to miss. Get ready for his fresh take on the future and how companies can stay ahead of the game!
EyeSee
5 min
From attention to action: Optimizing e-commerce content
It's well known that human attention spans are now shorter than that of a goldfish, averaging just 8 seconds. Now, imagine that limited attention in the cluttered world of e-commerce. One effective way to capture it is by investing in the optimization of e-commerce content, such as ads, image carousels, and A+ content. However, grabbing attention alone isn’t enough to convert a visitor into a buyer. While our latest research shows that A+ content can significantly enhance brand perception—making it feel more relatable, trustworthy, and innovative—it doesn’t guarantee a purchase.
Iva Tasovac
Blog
Bite into the billion-dollar mooncake craze: Insights from Singapore
Xinyu Tok and Jenny Armshaw-Heak
5 min
Blog
All
Behavioral insight
Innovation
Eye tracking in venture crowdfunding: Uncovering behavioral insights
While eye tracking is widely used and popular in consumer behavior literature, very few studies have introduced eye-tracking technology in...
Blog
Behavioral insight
Advertising
Carrying the torch of Olympic excellence: A look at Paris 2024 ads
The goal is to achieve returns across all disciplines—increased sales, brand anchoring, perception, and awareness—so your brand shines like a gold medalist.
6 minute read
Interview
Behavioral insight
Advertising
Celebrating ad excellence: Singapore National Day breakdown
Brands are gearing up to flex their patriotic muscles through their special National Day 2024 campaigns celebrated by the dazzling fireworks display,
Interview
Behavioral insight
Advertising
Who is winning the pre-Olympic game?
With huge investments in video ads in the range of $10 million to $15 million , it's normal to expect a significant return on these creatives.
Blog
Behavioral insight
Shopper
What links half of the top 30 CPG companies
Market research and business decisions driven by firm, highly predictive insights are certainly key for business growth and success.
Blog
Behavioral insight
Shopper
Rooting for retail success: cultivating Insights from Decision Trees
Understanding the customers buying behaviour through the Decision Tree methodology can help tailor product offerings to better meet their needs.
Morana Kristek
Blog
Behavioral insight
Empower creativity with insights at Cannes Lions
How should brands navigate this vast creative landscape, and how can they ensure their creatives are truly effective?
Interview
Behavioral insight
E-Commerce
Is your Hero Product E-commerce ready?
Statistics tell us that around 50% of potential sales are lost because visitors can’t find what they are looking for.
Iva Tasovac
Blog
Behavioral insight
E-Commerce
How to navigate e-commerce shopper behavior
Typical e-commerce conversion rates hover around a modest 2.5% to 3%. That means out of every 1,000 visitors to your site, less than 50 ends up placing orders.
Mila Milosavljevic
Blog
Behavioral insight
Innovation
Early Quant Screening Research for a Winning Edge
Within the highly dynamic and complex process of product development, packaging design serves as a linchpin for consumer engagement and purchasing decisions.
Blog
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