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Stepping into the role of Head of Sales and Marketing in the competitive market research industry is no easy feat, with countless agencies worldwide vying for top positions as preferred partners to clients.

Let’s face it: real on-site retail strategies are much more than a visibility race. The real question is: how can brands use these platforms to truly stand out and build lasting value?

Design thinking encourages creativity, but the multiple versions of a pack design can complicate the path to the right solution. This is where behavioral market research plays a crucial role, guiding the process and reducing unnecessary rounds of trial and error.

As the digital and physical worlds merge at an unprecedented pace, consumer behavior is evolving in profound ways. Advances in technology and information are reshaping how we interact, shop, and make decisions, creating a new reality for brands and researchers alike. 

Uncover what’s next with the 2025 Insights Playbook—a guide to predicting the future of consumer behavior and MR trends based on cutting-edge insights playfully harnessed!

This necessity for packaging screenings and packaging health check testing can be time demanding and costly. ‍AI-driven Predictive Eye Tracking solutions are designed to tackle these challenges. Their true value lies in the accuracy of their predictions, which heavily depends on how their AI models are trained.

Discover an in-depth breakdown of Retail Media data management processes and learn what steps brands and retailers need to take for successful retail media data management.

In a landscape of manufacturers tightening budgets and market’s increasing time constraints, insights professionals face mounting challenges to stay relevant and impactful. The GRIT 2024 Business & Innovation Report reveals key trends that underscore these pressures, from the rapid adoption of AI to the growing dominance of full-service, tech-driven providers.

For established brands with long-standing traditions, the pressure to innovate while keeping pace with modern demands is immense, especially with the rise of fierce competitors who have little to lose.

After the major disruption in global advertising and marketing caused by social media and search engines, it seems Retail Media is ushering in yet another big wave of change. How do we know this?