knowledge

Is your E-commerce strategy falling flat? When trying to fix clutter in the funnel, it often feels like new issues keep cropping up? Are you overwhelmed by the numerous questions that arise when trying to create a proper framework, not knowing where to start?

With the rise of retail media, we stand on the brink of yet another display transformation, one where the integration of digital elements and data-driven personalization promises to take POS displays to new heights.

Two words on everyone’s mind: sustainable growth. But getting there? Not so simple! With 12 years of insights expertise, EyeSee is ready for its next big move—and it’s bringing in Tom Goderis to lead the charge.

It's well known that human attention spans are now shorter than that of a goldfish, averaging just 8 seconds. Now, imagine that limited attention in the cluttered world of e-commerce. One effective way to capture it is by investing in the optimization of e-commerce content, such as ads, image carousels, and A+ content.

Did you know the global mooncake market hit USD 2.4 billion in 2022? This delicious market spans cake shops, hypermarkets, and supermarkets, reflecting the power and appeal of these festive treats during the Mid-Autumn Festival.

While eye tracking is widely used and popular in consumer behavior literature, very few studies have introduced eye-tracking technology in...

This is the first installment of the series focusing on eye tracking solutions and their validation – stay tuned for more!

Emotions build memories and drive action, which is why they hold a special place in advertising.

Will the ad increase sales? In most pre-testing protocols, sales impact is “measured” with explicit methods...

Complex environments like stores have elements competing for customers’ attention. Therefore, it is no surprise that many traditional research...