A Behavioral Insights Book in One Page

12 frameworks that explain how shoppers actually decide

A free reference for CPG insights, brand, and marketing leaders. The most useful behavioral science frameworks across shopper psychology, packaging, advertising, and AI in research, all in one high-resolution download.

What's inside:

• Why AI finds patterns but can't find meaning
• The loyalty metric most brands get wrong
• Shelf Blindness: why 80% of products go unseen
• The Transparency Paradox: when more information hurts decisions
• The Forgetting Curve: why some ads stay top of mind
• TV vs. social ads: why the same creative fails

Plus the Habit Loop, surveys vs. behavior, pack anatomy, outcomes over features, and more.

Built by the EyeSee team from 13 years of behavioral research and 15M+ data points on how shoppers see, decide, and buy.

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