The Pack Launch Risk Scorecard

11 behavioral signals to check before expensive validation.

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A free tool for CPG insights and pack leaders. Score any pack route against the signals that predict in-market performance. Then use the total to decide whether to advance, refine, or rebuild.

What’s inside:

·      A 7-page PDF you can use on your next pack route review.

·      The 11 behavioral signals every strong pack should clear, scored 1–5.

·      A 4-tier action framework for what to do based on your total score.

·      What each cluster of signals reveals about a design.

·      The full scorecard as a printable tool you can bring into your next review.

Built by the EyeSee team from 13 years of behavioral research and 15M+ data points on how shoppers see packaging.

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