The Shopper Psychology Book

12 behavioral science frameworks that explain how shoppers really think, choose, and buy

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A free resource for CPG insights, brand, category, and marketing leaders. The most practical principles from behavioral science that help explain purchase behavior, pricing perceptions, brand choice, and the gap between consumer feedback and real-world actions.

What's inside:

• The hidden mental shortcuts that influence buying decisions
• Why stated preferences often fail to predict actual behavior
• How habits shape brand choice more than conscious evaluation
• The psychology behind price perception and value judgments
• Why superior products don't always win at the point of purchase
• The distinctive brand cues people recognize in an instant

Plus decision-making biases, attention dynamics, shopper behavior patterns, choice architecture, and other proven frameworks used to understand how consumers navigate increasingly complex purchasing environments.

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