IIEXAmsterdam2025

The Client developed several design directions for a new product line introduction. Discover the research goals, what was tested, how it was conducted, and the results.

As the digital and physical worlds merge at an unprecedented pace, consumer behavior is evolving in profound ways. Advances in technology and information are reshaping how we interact, shop, and make decisions, creating a new reality for brands and researchers alike. 

This necessity for packaging screenings and packaging health check testing can be time demanding and costly. ‍AI-driven Predictive Eye Tracking solutions are designed to tackle these challenges. Their true value lies in the accuracy of their predictions, which heavily depends on how their AI models are trained.

According to IAB Europe’s Attitudes to Retail Media Report, while retail media is widely discussed, its adoption is still early, with 50% of brands unsure where to start and the other half learning on the go—gaining valuable insights and measurable ROAS.

The EyeSee team developed an alternative to Unilever & Cambridge solution – Spotlight Hero Image, which highlights the products most distinct feature, i.e. variant.To understand the importance of this emerging practice in online product visualization, EyeSee conducted an online packaging study. The primary objectives of the study are:• Are hero images better than standard package images for online purposes?• Which type of hero image is better – Cambridge or Spotlight?