knowledge

The Marketing Research and Insight Excellence Awards, powered by Quirk’s Media, recognize the researchers, vendors and products and services that are adding value and impact to marketing research. Finalists are selected by a panel of judges made up of a combination of end-client researchers, supplier partners and Quirk’s editorial staff.

What are some of the innovative ways brands have been supporting consumers during difficult times like economic crises? Which markets and sectors have been benefiting from behavioral research and which ones are still missing out on it? How is tech changing the future of MR and is it really the key to successful innovation – both for brands and research suppliers? To answer these burning questions, we sat down with our new yet seasoned experts, Jason Bradbury (Senior Director of Client Service, EyeSee) and Vinay Rao (Director, Business Development APAC) and picked their brains on the current (and future) market research landscape. With their vast expertise covering the US, and the APAC markets, respectfully, we wanted to dive deep into the differences and opportunities each one has.

Although billions are invested in online video advertising, an accurate methodology for predicting whether an online video ad will achieve its viral objective on social media has not yet been developed. With a grant received from the European Commission, EyeSee conducted an online video study among more than 1500 respondents. Each respondent watched five online videos, followed by a survey.

Online sales continue to surge, but have retailers cracked the code when it comes to consumers’ Online Moment of Truth? While many interesting mysteries remain in the area of online shopping behavior, some online retailers may be closer to cracking that code than others… which brings us to the (surprisingly) large impact of product category pages. In a large-scale e-commerce study, EyeSee found that when online shoppers land on category list, they buy on average 32% more products on Amazon compared to Target and Walmart. However, shoppers evaluated the shopping experience at Walmart and Target 16% better than their experience with Amazon

EyeSee conducted an experimental study with more than 1500 shoppers, with 42 commercials to understand the potential of virtual shelves when predicting advertising effectiveness.

Scientific and technological innovations have penetrated almost every area of business, but in market research, most companies have stuck with methods that were developed decades ago.

Just like heart-rate monitors, ventures around the world face ups and downs in their growth lifecycles. While there are multiple triggers that could influence these fluctuations, Vlerick Business School embarked on the task to pin down the elements that would stabilize start-ups’ heartbeats to achieve sustainable growth.In their 2018 Rising Star Monitor report, Vlerick stated that some of these key elements encompass the founding-team composition, their equity split, and remuneration.

To unveil the basic elements that drive conversion on these pages, our team conducted an eye tracking study analyzing the leading retailers’ product pages – Walmart, Amazon, and Target. The research showed that shoppers are 14% more likely to buy the product from Walmart than from the other two retailers after browsing their product pages. Our goal was to discover the elements that correlate with purchase intent and offer recommendations for both retailers and their client companies.

Although they’re a POS classic, displays are still a hot topic in in-store advertising. While their basic function is to stock and promote products, they can make a true difference in attracting attention and increasing conversion. When utilized well, in-store displays can boost product visibility by more than 20%; on the other hand, suboptimal displays can squander 25% of their potential.