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Keep up with the latest consumer trends, case studies, market research news, and innovation. Dive in on over 170+ blogs in the realm of shoppers, advertising, innovation, and e-commerce.

Latest & most popular:

Proven Takeaways for 2026 Success: What leading brands taught us about innovation
Our latest booklet brings together real-world case studies from global leaders like Kellanova, Nestlé, Mars, and TikTok, revealing how they navigated challenges and turned insights into impact.
Blog
Holiday Shopping Unwrapped: Insights from the EyeSee Team
The holiday season is here—and with it comes the annual shopping frenzy. Some thrive on the excitement of crowded stores, while others prefer the convenience of online shopping. But what really shapes our choices?
Blog
EyeSee Recognized as a Leading Innovator in the 2025 GRIT Report
EyeSee is proud to announce its inclusion in the 2025 Greenbook GRIT Most Innovative Research Suppliers Report, ranking #5 among Technology Providers and #8 among Full-Service Agencies. This recognition underscores EyeSee’s continued advancement as a behavioral frontrunner within the global market research industry.
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From Click to Cart: EyeSee's Guide to Black Friday Success
Every shopper in the ecommerce world is on a journey: browsing, comparing, considering. But during Black Friday, that journey is especially not linear. Black Friday is no longer just a day on the calendar - it is the heartbeat of Q4 in ecommerce. Retailers like Amazon, Target, and Walmart are launching deals weeks ahead of November, reshaping consumer expectations.
Mila Milosavljevic
6 minute read
Blog
Behavior decoded: EyeSee welcomes Matthew Tullman
From the role of emotions in decision-making to the balance between qual and quant and the promise of AI, behavioral research is evolving fast. To explore these themes, we sat down with Matthew Tullman, who recently joined EyeSee as our new Senior Director of New Business Development.
EyeSee
7 min read
Blog
All
Advertising
Life milestones and social media: Where brands fit into the story
Life milestones aren’t just occasions for celebration—they shape how we engage with content, what we buy, and the brands we trust.
Ana Golubovic
7 min
Blog
Behavioral insight
Shopper
E-Commerce
Bayer Retail Media Case: Winning shoppers at every stage
According to IAB Europe’s Attitudes to Retail Media Report, while retail media is widely discussed, its adoption is still early, with 50% of brands unsure where to start and the other half learning on the go—gaining valuable insights and measurable ROAS.
EyeSee
7 min
Blog
Behavioral insight
EyeSee x Veylinx: The new power couple in behavioral research
EyeSee and Veylinx are both pioneers when it comes to behavioral science. Each company has its own unique approaches, and it is remarkable to see how complementary the solutions are.
EyeSee
7 min
Blog
Behavioral insight
Kicking off the 2025 MR event season: From Frankfurt to San Antonio
These events will dive deep into key topics shaping the future of our industry, including market research innovations, shopper behavior insights, retailer-manufacturer collaboration, category management, and retail media optimization.
EyeSee
7 min
Blog
Behavioral insight
Inside Davos: What’s next for AI and global decision-making
With so much insight packed into our time in Davos, this is my attempt at a meaningful data offload—one that will hopefully provide some valuable input for your own algorithms.
Joris De Bruyne, CEO @EyeSee
7 min read
Blog
Behavioral insight
Building trust and driving action: Johan Vrancken's approach to MRX
Stepping into the role of Head of Sales and Marketing in the competitive market research industry is no easy feat, with countless agencies worldwide vying for top positions as preferred partners to clients.
EyeSee
7 min
Blog
Behavioral insight
Shopper
E-Commerce
Why mastering On-Site Retail Media is essential for brand growth
Let’s face it: real on-site retail strategies are much more than a visibility race. The real question is: how can brands use these platforms to truly stand out and build lasting value?
Minja Stojanov
7 min
Blog
Innovation
Shopper
Pack Innovation: Streamlining success through smarter use of tech
Design thinking encourages creativity, but the multiple versions of a pack design can complicate the path to the right solution. This is where behavioral market research plays a crucial role, guiding the process and reducing unnecessary rounds of trial and error.
Katarina Ćirić
5 min
Blog
Behavioral insight
Innovation
E-Commerce
Shopper
Advertising
2025 Insights Playbook for curious market research minds
As the digital and physical worlds merge at an unprecedented pace, consumer behavior is evolving in profound ways. Advances in technology and information are reshaping how we interact, shop, and make decisions, creating a new reality for brands and researchers alike. 
EyeSee
5 min
Blog
Advertising
Behavioral insight
E-Commerce
Innovation
Shopper
2025 Insights Playbook
Uncover what’s next with the 2025 Insights Playbook—a guide to predicting the future of consumer behavior and MR trends based on cutting-edge insights playfully harnessed!
EyeSee
3 min
E-Book
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