knowledge

Our latest booklet brings together real-world case studies from global leaders like Kellanova, Nestlé, Mars, and TikTok, revealing how they navigated challenges and turned insights into impact.

The holiday season is here—and with it comes the annual shopping frenzy. Some thrive on the excitement of crowded stores, while others prefer the convenience of online shopping. But what really shapes our choices?

EyeSee is proud to announce its inclusion in the 2025 Greenbook GRIT Most Innovative Research Suppliers Report, ranking #5 among Technology Providers and #8 among Full-Service Agencies. This recognition underscores EyeSee’s continued advancement as a behavioral frontrunner within the global market research industry.

Every shopper in the ecommerce world is on a journey: browsing, comparing, considering. But during Black Friday, that journey is especially not linear. Black Friday is no longer just a day on the calendar - it is the heartbeat of Q4 in ecommerce. Retailers like Amazon, Target, and Walmart are launching deals weeks ahead of November, reshaping consumer expectations.

From the role of emotions in decision-making to the balance between qual and quant and the promise of AI, behavioral research is evolving fast. To explore these themes, we sat down with Matthew Tullman, who recently joined EyeSee as our new Senior Director of New Business Development.