knowledge

When it comes to marketing and brand directors, market research represents a feedback loop and helps deepen expertise.

After successfully expanding to New York and Paris, EyeSee has opened yet another office – this time in London, UK!

The exciting innovation-driven beginnings do not reflect the current state of the industry.

Using multiple methods helps provide a bigger picture. But why is this so important?

EyeSee ranked as the 10th fastest-growing tech company headquartered in Belgium within Deloitte’s 2018 Technology Fast 50 program.

This publication is an essential resource for understanding the difference between System 1 and System 2 thinking and how these concepts are driving innovation in the market research industry.​

The Marketing Research and Insight Excellence Awards, powered by Quirk’s Media, recognize the researchers, vendors and products and services that are adding value and impact to marketing research. Finalists are selected by a panel of judges made up of a combination of end-client researchers, supplier partners and Quirk’s editorial staff.

What are some of the innovative ways brands have been supporting consumers during difficult times like economic crises? Which markets and sectors have been benefiting from behavioral research and which ones are still missing out on it? How is tech changing the future of MR and is it really the key to successful innovation – both for brands and research suppliers? To answer these burning questions, we sat down with our new yet seasoned experts, Jason Bradbury (Senior Director of Client Service, EyeSee) and Vinay Rao (Director, Business Development APAC) and picked their brains on the current (and future) market research landscape. With their vast expertise covering the US, and the APAC markets, respectfully, we wanted to dive deep into the differences and opportunities each one has.

Although billions are invested in online video advertising, an accurate methodology for predicting whether an online video ad will achieve its viral objective on social media has not yet been developed. With a grant received from the European Commission, EyeSee conducted an online video study among more than 1500 respondents. Each respondent watched five online videos, followed by a survey.