knowledge

With an unmissable presence in our day-to-day life – from showing off your cooking skills for your closest friends to companies digitally advertising their products – social media is an integral part of both

In recent months, we witnessed profound changes in our habits and how we shop – many people are switching to online shopping, even in categories where it was previously neglected, such as groceries and household essentials. With the pandemic still active, many consumers are experiencing very different restrictions in different places across the world. This has presumably affected every aspect of daily life, and it most definitely affected some key shopping categories.

Join over 2500 insights professionals who already registered for the highly anticipated Quirk’s Virtual event – request to watch a session by EyeSee and Twitter on Gender in sports ads: How (non)traditional roles affect brand equity.

Women’s participation in sports competitions has been on a steady rise throughout history, albeit lined with many hurdles to overcome. Inspired by the historic high in female participation at the now postponed Tokyo Olympic games, where 48.8% of participants would be women, Twitter decided to take a deep dive into the way advertising portrayal of gender roles in sports influences brand perception and their consumers.

One day in March (hard to say which day exactly), everything changed – suddenly and quite dramatically as the realities of COVID-19 became evident. In addition to many usual behaviors coming to a halt, new ones emerged; old ones re-emerged and some nascent ones saw their adoption accelerated. Now the question is, which of these will stick once society fully re-opens and a vaccine becomes widespread?

Only 7% of companies are choosing to keep investing in marketing, while others are cutting down advertising budgets and putting on hold future campaigns for the time being. With people still unsure about the forthcoming, investing in ads and creating anything but an impeccable and impactful commercial may seem daunting to advertisers.

After a highly sought-after webinar on September 2, in which Jonathan Asher, EyeSee’s EVP, and Karen Kraft, Senior Consumer Insights Manager, Johnsonville, exchanged opinions on the conflicting trends in the CPG shopping domain, we bring you the best outtakes and conclusions from their conversation. If you missed the webinar – watch the session recording here.

In the converging area where Pharma meets FMCG lies an exciting field brimming with innovation, staggering growth, and new sectors that blur the lines between these industries. Although regulations and limitations rule the manufacturing of many such products, it is worth asking, is packaging in consumer healthcare so different from FMCG, or could we draw parallels between some rules and trends?

This year has proven that in times of crisis, adaptability is the one strength and skill that is key to helping both businesses and individuals cope with the looming uncertainty. In 2020, we grew in the face of challenges while taking care of each other – all 101 of EyeSee team members.