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Keep up with the latest consumer trends, case studies, market research news, and innovation. Dive in on over 170+ blogs in the realm of shoppers, advertising, innovation, and e-commerce.

Latest & most popular:

Eye Tracking Is Booming, According to GRIT. For Us, It’s Been a Decade-Long Journey
According to the GRIT 2026 report, the data shows that Eye Tracking consistently ranks among the most-used tools within the biometric and neuroscience approaches category, with adoption reaching up to ~47% among advanced supplier segments.
3 minutes
Blog
Stop Guessing Whether Your Redesign Still Looks Like You
Brand teams spend weeks - sometimes months - debating whether a new design "still feels right," armed with nothing but instinct, a mood board, and whoever argues most convincingly in the room.We decided that wasn't good enough. So we built a way to settle the argument with a number.
2 min
Blog
Proven Takeaways for 2026 Success: What leading brands taught us about innovation
Our latest booklet brings together real-world case studies from global leaders like Kellanova, Nestlé, Mars, and TikTok, revealing how they navigated challenges and turned insights into impact.
Blog
Holiday Shopping Unwrapped: Insights from the EyeSee Team
The holiday season is here—and with it comes the annual shopping frenzy. Some thrive on the excitement of crowded stores, while others prefer the convenience of online shopping. But what really shapes our choices?
Blog
EyeSee Recognized as a Leading Innovator in the 2025 GRIT Report
EyeSee is proud to announce its inclusion in the 2025 Greenbook GRIT Most Innovative Research Suppliers Report, ranking #5 among Technology Providers and #8 among Full-Service Agencies. This recognition underscores EyeSee’s continued advancement as a behavioral frontrunner within the global market research industry.
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Behavioral insight
Behavioral insights about women by women
EyeSee is comprised of 61% women who drive forward 100% of pioneering research!
Interview
Behavioral insight
Advertising
[White Paper] TikTok First Content Guidelines for Powerful Ads
You want it to influence your brand perception, make it stand out, be rediscovered, and imbued with new energy?
Blog
Behavioral insight
Shopper
Key learnings from Lunar New Year pack designs that drive purchase
Seeing the display of festive treats in stores and homes this Lunar New Year got me thinking about their pack designs and how they influence me as a consumer.
Xinyu Tok
Blog
Behavioral insight
Insights from London to Dallas: The 2024 MR event season is on!
Let’s figure out how to elevate the consumer in-store experience while also keeping the cost-of-living crises and movement in the e-commerce scene in mind.
Blog
Behavioral insight
Advertising
Build on social media ad impact with behavior-savvy strategies
Are social media analytics sufficient to understand how content affects us and how it works?
Minja Stojanov
Blog
Behavioral insight
Shopper
Road to growth: Understanding travel retail consumer behavior
I realized that the time I spent waiting on my flight changed my purchasing habits. Here are some points that make it different.
Koen Philippaerts
Blog
Behavioral insight
Advertising
E-Commerce
Innovation
Shopper
2024 Insights in focus
After 11 years of growth, EyeSee remains committed to uncovering deeper consumer behavior insights​and sharing the knowledge we've gathered along the way.
E-Book
Behavioral insight
11 years of growth, 3 lessons for the MR industry
Our strategy is clear and still follows our initial compass of combining scalable behavioural methods.
Joris DeBryne
Blog
Behavioral insight
E-Commerce
Five behavioral research postulates to keep in mind for a successful e-commerce strategy
To make some kind of system in such a branched shopper movement and try to be as predictive as possible, keep these five things in mind
Blog
Behavioral insight
Advertising
Tap into hidden potential with new TikTok creative insights
We discovered that 71% of TikTok users stop and watch the first three seconds of the video and that 56% of each sponsored content is seen on average.
Blog
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