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Keep up with the latest consumer trends, case studies, market research news, and innovation. Dive in on over 170+ blogs in the realm of shoppers, advertising, innovation, and e-commerce.

Latest & most popular:

Stop Guessing Whether Your Redesign Still Looks Like You
Brand teams spend weeks - sometimes months - debating whether a new design "still feels right," armed with nothing but instinct, a mood board, and whoever argues most convincingly in the room.We decided that wasn't good enough. So we built a way to settle the argument with a number.
2 min
Blog
Proven Takeaways for 2026 Success: What leading brands taught us about innovation
Our latest booklet brings together real-world case studies from global leaders like Kellanova, Nestlé, Mars, and TikTok, revealing how they navigated challenges and turned insights into impact.
Blog
Holiday Shopping Unwrapped: Insights from the EyeSee Team
The holiday season is here—and with it comes the annual shopping frenzy. Some thrive on the excitement of crowded stores, while others prefer the convenience of online shopping. But what really shapes our choices?
Blog
EyeSee Recognized as a Leading Innovator in the 2025 GRIT Report
EyeSee is proud to announce its inclusion in the 2025 Greenbook GRIT Most Innovative Research Suppliers Report, ranking #5 among Technology Providers and #8 among Full-Service Agencies. This recognition underscores EyeSee’s continued advancement as a behavioral frontrunner within the global market research industry.
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From Click to Cart: EyeSee's Guide to Black Friday Success
Every shopper in the ecommerce world is on a journey: browsing, comparing, considering. But during Black Friday, that journey is especially not linear. Black Friday is no longer just a day on the calendar - it is the heartbeat of Q4 in ecommerce. Retailers like Amazon, Target, and Walmart are launching deals weeks ahead of November, reshaping consumer expectations.
Mila Milosavljevic
6 minute read
Blog
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EyeSee in top 20 fastest-growing tech companies in Belgium third year in a row
EyeSee took spot number 19 on the list, staying in the top 20 for the third consecutive year.
EyeSee
Behavioral insight
Innovation
Shopper
Do behavioral and traditional research methods clash?
A positive correlation means that if one variable goes up, the other variable goes up, too – a negative correlation meaning the opposite.
Olivier Tilleuil
Blog
Advertising
Behavioral insight
Breaking the social media clutter: Which ads make an impact?
Do consumers notice your ads while scrolling through their social media feeds? How do thumbnails, colors, and sounds impact your ads?
Blog
Behavioral insight
Innovation
EyeSee in Deloitte’s top 200 fastest-growing tech companies in EMEA
Growing in revenue by 489%, EyeSee secured a spot as one of the 500 fastest-growing tech companies in Europe, the Middle East, and Africa.
Blog
Advertising
Behavioral insight
Twitter introduces 6s ad bidding following EyeSee study
In the mobile-first, attention-deficit age, in-feed video ads are a vital tool for brands and companies to reach their customers.
Blog
Behavioral insight
How insights create marketing expertise
When it comes to marketing and brand directors, market research represents a feedback loop and helps deepen expertise.
EyeSee
Blog
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EyeSee’s new foothold in the dynamic UK market
After successfully expanding to New York and Paris, EyeSee has opened yet another office – this time in London, UK!
EyeSee
Blog
Behavioral insight
Market research, industry re-inventing itself
The exciting innovation-driven beginnings do not reflect the current state of the industry.
Blog
Behavioral insight
The highest predictive value of insight: Which methodology works best?
Using multiple methods helps provide a bigger picture. But why is this so important?
Blog
Behavioral insight
EyeSee in the top 10 of Deloitte’s 2018 Technology Fast 50
EyeSee ranked as the 10th fastest-growing tech company headquartered in Belgium within Deloitte’s 2018 Technology Fast 50 program.
Blog
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