knowledge

Ad tests now measure attention in context, but purchase is still self-reported. Linking ads to virtual shopping shows what ads actually cause.

Double your six facings and sales can jump 17–20%. Move yourcore SKUs from top shelf to eye level and they’ll become up to four times more visible.Add a shelf frame and your products’ visibility can double. But here's the catch.

Ready-to-Drink has emerged as one of the category's most resilient growth engines, attracting investment, innovation, and an expanding range of brands.

According to the GRIT 2026 report, the data shows that Eye Tracking consistently ranks among the most-used tools within the biometric and neuroscience approaches category, with adoption reaching up to ~47% among advanced supplier segments.

Brand teams spend weeks - sometimes months - debating whether a new design "still feels right," armed with nothing but instinct, a mood board, and whoever argues most convincingly in the room.We decided that wasn't good enough. So we built a way to settle the argument with a number.