2020 Insights casebook

7
minute read
E-Book

This publication covers the A, B, and C of the market research industry and opens with an intriguing article about the neuroscience behind effective ads. It also delves into:​

  • The latest tech-enabled research tools, ​
  • Features four case studies spanning social media, e-commerce, and shopper studies, ​
  • Provides guidance on setting up studies ​
  • Explores how to effectively research online commercial assets and consumer behavior.​

Tags
Advertising
Behavioral insight
E-Commerce
Innovation
Shopper
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