knowledge

This year’s Davos World Economic Forum was the first time the Market Research (MR) industry has been granted a seat at this high table. In this article, I will provide you with the key takeaways from my visit to the Insights Lighthouse program, but more importantly, I will try to map the position of our beloved nerdy MR Industry and data-based Insights as essential tools for understanding and shaping the economy of tomorrow that will be greatly influenced, and already is, by … AI.

Unsure if you’re maximizing the potential of your existing research framework? Your research needs range across multiple consumer touchpoints, both in-store and online – from Planograms, over Pack and Claims, to Path to Purchase and Social Media Ad testing and you want all those testing options in one place? Then it is about time we meet for coffee!

If you require insights and knowledge to help you achieve clarity on your brand’s growth and development, then the “2024 Insights in focus” e-book is what you need. Get in touch via info@eyesee-research.com and it will soon be in your inbox!

A large portion of ad performance on e-commerce sites is uncharted territory. Therefore, EyeSee’s team conducted a behavioral study to understand the impact of ads on product list pages on purchase decisions and browsing patterns. Only a small fraction of people end up clicking on the ad itself (2%), so is it worth placing an advertisement on PLP pages? Are the ads actually seen or is there banner blindness? What is the impact of the position of the ad?

Last month, EyeSee was featured in Envoyé Spécial – one of the most-watched television programs in France. The show discussed behavioral research methods and their huge impact on advertising evaluation.

Online advertising is thriving – in 2017, digital spending first took over TV ads, and since then the gap between them has only widened. Social media has a lot of potential for advertisers as their ads are shown in between emotionally engaging content and the targeting is much more precise. Nonetheless, a lot of companies do not reap all the benefits digital advertising has to offer because they fail to optimize their ads and creatives for social media.

“Half the money I spend on advertising is wasted; the trouble is – I don’t know which half.”, said John Wanamaker, prominent merchant and pioneer marketer.

The Neuromarketing World Forum 2019 took place in Rome last week, bringing together academics, clients and research vendors to the eternal city. Head of EyeSee’s Paris office Jean-Francois Sonder attended this unique event. With many interesting speakers and insights coming from the likes of Uber, Henkel, Formula 1 and other high-profile research companies and institutions, the Forum brought together key players from a niche that is bridging the gap between the academia and business – to the benefit of consumer science. Here is the breakdown of the biggest impressions and key insights that were shared on the stage.

In the world of digital advertising, there are dozens of tools that help marketers measure impact. However, not all measurements are equally useful. How do you reexamine advertising testing for the digital age and its distracted, advertising-avoidant consumers?