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Keep up with the latest consumer trends, case studies, market research news, and innovation. Dive in on over 170+ blogs in the realm of shoppers, advertising, innovation, and e-commerce.

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From Click to Cart: EyeSee's Guide to Black Friday Success
Every shopper in the ecommerce world is on a journey: browsing, comparing, considering. But during Black Friday, that journey is especially not linear. Black Friday is no longer just a day on the calendar - it is the heartbeat of Q4 in ecommerce. Retailers like Amazon, Target, and Walmart are launching deals weeks ahead of November, reshaping consumer expectations.
Mila Milosavljevic
6 minute read
Blog
Behavior decoded: EyeSee welcomes Matthew Tullman
From the role of emotions in decision-making to the balance between qual and quant and the promise of AI, behavioral research is evolving fast. To explore these themes, we sat down with Matthew Tullman, who recently joined EyeSee as our new Senior Director of New Business Development.
EyeSee
7 min read
Blog
[Thought Paper] TikTok is home for Moments
This thought paper aims to uncover how TikTok fits into the consumer journey around and during key cultural Moments.
Case Study
Intact Insurance Case Study: Turning complex services into high-impact online video ads
Our past research projects in this sector show that video campaigns leveraging brand personification can improve brand recall by up to 50%. However, stronger brand recall doesn’t automatically translate into message recall or a clear understanding of the offering.
4 min
Case Study
Expert tips to unlock behavioral AI KPIs in pack testing
Without human interpretation, contextual knowledge, and industry experience, AI can mislead what is the most important - action and decision making. It takes real multidisciplinary expertise and cross-industry knowledge to understand the “hidden insight treasure” behind the numbers and turn data into decisions that actually move the needle.
7 minutes
Blog
All
Advertising
Behavioral insight
The latest in social media testing: Replicated feeds for authentic behavior
The future of shopping is set for a social revolution. Thanks to its accessibility, social media has quickly become one of the essential business operations for brands. And due to the highly competitive digital arena, growing a brand’s social presence has never been more challenging – from standing out in the clutter and ensuring ads actually trigger the conversion into purchases to knowing how to successfully navigate the polarizing timelines caused by turbulent events and crises.
Blog
Shopper
Behavioral insight
5 common themes in FMCG and consumer healthcare packaging
Is packaging in consumer healthcare so different from FMCG, or could we draw parallels between some rules and trends?
Blog
Behavioral insight
Advertising
How to Drive Engagement with Advertising and Maximize ROI
E.W. Scripps, the company behind Tablo, is developing a new advertising campaign and wants to identify the best way to showcase its product. Discover the research goals, what was tested, how it was conducted, and the results. Get your copy of the case study now!​‍
Case Study
Advertising
Behavioral insight
Identifying advertising principles that work for the insurance industry​
Intact was curious to explore which of the well-known advertising principles are relevant to the insurance category to build strong best practices and advertising rules of thumb for future campaigns. Discover the KPI's, what was tested, how it was conducted, and the results. Get your copy of the case study now!‍
Case Study
Shopper
Advertising
TikTok First content guidelines for powerful ads ​
Your ads and messages are alright, but you're itching for something new and exciting? The next frontier for marketers globally is to harness the power of your brand on TikTok!​
Case Study
Behavioral insight
E-Commerce
How to drive incremental penetration & value online?​
The purpose of this research is to improve clients' awareness of how customers browse and shop for the category on the major e-commerce partners' platforms. Discover the KPI's, what was tested, how it was conducted, and the results.
Case Study
Behavioral insight
Shopper
NPI Packaging Test in Health Care Category​
The Client developed several design directions for a new product line introduction. Discover the research goals, what was tested, how it was conducted, and the results.
Case Study
Shopper
Behavioral insight
Claim test for Beauty and Personal Category ​
The Client was planning an expansion within the very complex skin health product category. Ensuring effective communication of the unique and differentiated credentials of this product line is a critical facet for distinguishing the new products within the existing brand portfolio and from competitor offerings.​
Case Study
Shopper
Behavioral insight
Planogram test for Sweetener Category
The client developed a new sweetener aisle configuration in the hope of showing category growth. Discover the research goals, what was tested, how it was conducted, and the results.
Case Study
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