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Keep up with the latest consumer trends, case studies, market research news, and innovation. Dive in on over 170+ blogs in the realm of shoppers, advertising, innovation, and e-commerce.

Latest & most popular:

EyeSee Recognized as a Leading Innovator in the 2025 GRIT Report
EyeSee is proud to announce its inclusion in the 2025 Greenbook GRIT Most Innovative Research Suppliers Report, ranking #5 among Technology Providers and #8 among Full-Service Agencies. This recognition underscores EyeSee’s continued advancement as a behavioral frontrunner within the global market research industry.
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From Click to Cart: EyeSee's Guide to Black Friday Success
Every shopper in the ecommerce world is on a journey: browsing, comparing, considering. But during Black Friday, that journey is especially not linear. Black Friday is no longer just a day on the calendar - it is the heartbeat of Q4 in ecommerce. Retailers like Amazon, Target, and Walmart are launching deals weeks ahead of November, reshaping consumer expectations.
Mila Milosavljevic
6 minute read
Blog
Behavior decoded: EyeSee welcomes Matthew Tullman
From the role of emotions in decision-making to the balance between qual and quant and the promise of AI, behavioral research is evolving fast. To explore these themes, we sat down with Matthew Tullman, who recently joined EyeSee as our new Senior Director of New Business Development.
EyeSee
7 min read
Blog
[Thought Paper] TikTok is home for Moments
This thought paper aims to uncover how TikTok fits into the consumer journey around and during key cultural Moments.
Case Study
Intact Insurance Case Study: Turning complex services into high-impact online video ads
Our past research projects in this sector show that video campaigns leveraging brand personification can improve brand recall by up to 50%. However, stronger brand recall doesn’t automatically translate into message recall or a clear understanding of the offering.
4 min
Case Study
All
Behavioral insight
10 years of EyeSee, 10 readings that shaped our approach (to research)
Here are 10 books (in categories such as startup, the idea, behavioral research, and growth) that helped and guided us to where we are today.
EyeSee
Blog
Behavioral insight
One way to become competitive in insights: Ten milestones that defined our behavioral formula
A decade ago, an innovative idea was cooked up by EyeSee founders – make it easier for brands to understand how their consumers think and shop.
Blog
Behavioral insight
Let's not sugarcoat it: Here's how to make placement and promotions work in a restricted market
Amongst the many disruptors the markets across the world have felt over the last few years, the UK government introduced new measures on HFSS food.
Blog
Behavioral insight
One approach: Ten studies that pushed the boundaries of consumer research
To celebrate this decade of insights, innovation, and studies that pushed us forward – we have collected our most memorable studies and learnings over the years
Blog
Behavioral insight
E-Commerce
Impacting the final online basket: From all-powerful touchpoints to impulse purchases
As the pandemic online shopping habits started settling down, shoppers have slowly yet surely started going back to trusty old brick and mortar.
Morana Kristek
Blog
Behavioral insight
Advertising
Behavioral insights: Backbone of successful co-branding initiatives
There’s a good chance one of your new favorite products may just be the result of two separate brands working together.
Jason Brandbury
Blog
Behavioral insight
Innovation
Capture their attention first, and the ‘heart’ next: attention & emotions in social media advertising
In this article, we will address the most important creative aspects to have in mind when directing and optimizing social media ads.
Vanja Radic
Blog
Innovation
Behavioral insight
Forecasting innovation success: The power of NPD market share projection
The pressure to decide whether to launch an NPD is nothing new – many brands might forgot the NPD efforts, especially during economic pressures.
Interview
Behavioral insight
Innovation
#FollowInsight: Finishing Women’s Month right!
Insightful sessions where we will cover all the latest insights brands should know about!
Interview
Behavioral insight
Innovation
Shopper
The battle for attention: How to retain consumers' focus in global crisis
How can brands navigate rocky waters amid major happenings such as the pandemic or war in Ukraine?
Vanja Radic
Blog
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