2023 Insights casebook

EyeSee is proud to announce its inclusion in the 2025 Greenbook GRIT Most Innovative Research Suppliers Report, ranking #5 among Technology Providers and #8 among Full-Service Agencies. This recognition underscores EyeSee’s continued advancement as a behavioral frontrunner within the global market research industry.

Every shopper in the ecommerce world is on a journey: browsing, comparing, considering. But during Black Friday, that journey is especially not linear. Black Friday is no longer just a day on the calendar - it is the heartbeat of Q4 in ecommerce. Retailers like Amazon, Target, and Walmart are launching deals weeks ahead of November, reshaping consumer expectations.

From the role of emotions in decision-making to the balance between qual and quant and the promise of AI, behavioral research is evolving fast. To explore these themes, we sat down with Matthew Tullman, who recently joined EyeSee as our new Senior Director of New Business Development.

This thought paper aims to uncover how TikTok fits into the consumer journey around and during key cultural Moments.

Our past research projects in this sector show that video campaigns leveraging brand personification can improve brand recall by up to 50%. However, stronger brand recall doesn’t automatically translate into message recall or a clear understanding of the offering.

Without human interpretation, contextual knowledge, and industry experience, AI can mislead what is the most important - action and decision making. It takes real multidisciplinary expertise and cross-industry knowledge to understand the “hidden insight treasure” behind the numbers and turn data into decisions that actually move the needle.

Innovation isn’t a luxury; sometimes it’s a lifeline that can cost anywhere from $10,000 to $10 million. Accelerating the innovation process can be especially challenging for large global companies with complex organizational structures. That’s why, at this year’s Quirk’s New York, we joined Nestlé Accelerator on stage to explore how even global giants can move with startup speed.

Pricing is one of the most powerful levers in a brand’s toolbox—but it’s also one of the easiest to misjudge. Price too high, and products fail to convert. Price too low, and brands leave value on the table or risk devaluing their proposition. So how can pricing decisions be made with confidence, especially during inflation?

In today’s competitive market, innovation isn’t just about staying ahead; it’s about staying resilient. But what happens when inflation adds another layer of complexity?

The 2023 Sustainable Market Share Index reveals that these products accounted for nearly a third of the growth in the consumer packaged goods (CPG) sector from 2013 to 2023 — and that trend has continued, even amid inflation.

At first glance, promoting premium offerings during a period of inflation seems like a contradiction. When wallets are tight, who’s going to spend more? But what if we stop equating “premium” solely with “higher price” and start viewing it as “greater value”? Once we factor in the rapid growth and increased presence on shelf of private label products, premiumization starts to make more sense—not less.

What happens when a brand aims to stretch not just across categories but across markets? What are the rules that can make—or break—a brand entering unfamiliar territory?

The 2025 MR event season is in full swing, and IIEX North America is already making waves—for the first time ever, it’s taking place in Washington, D.C., featuring an impressive lineup of 141 sessions.

We took the opportunity to sit down with Dobrinka for a quick chat about the real impact of technology on market research. If you’re curious about spotting red flags in tech-enabled research solutions, you’re in the right place.

Brand stretching is a high-reward, high-risk strategy that requires a deep understanding of core identity, market dynamics, and, most of all, consumer behavior and needs. Brand stretching into different categories is just like that but twice as risky.

Effective packaging must stand out instantly, be liked (52% are more likely to repurchase if they find the packaging appealing), and lead to a purchase—all while remaining functional in the home and competitive on crowded shelves. This is where visual hierarchy—the strategic arrangement of design elements—plays a decisive role.

On average, a packaging redesign goes through 5 to 10 iterations, with each iteration carrying risks like losing shelf visibility, confusing consumers, or even diluting brand equity.

The female consumer segment is vast, diverse, and increasingly influential - this powerful consumer group that is directly or indirectly responsible for 70% to 80% of all consumer purchasing decisions.

Life milestones aren’t just occasions for celebration—they shape how we engage with content, what we buy, and the brands we trust.

According to IAB Europe’s Attitudes to Retail Media Report, while retail media is widely discussed, its adoption is still early, with 50% of brands unsure where to start and the other half learning on the go—gaining valuable insights and measurable ROAS.

EyeSee and Veylinx are both pioneers when it comes to behavioral science. Each company has its own unique approaches, and it is remarkable to see how complementary the solutions are.

These events will dive deep into key topics shaping the future of our industry, including market research innovations, shopper behavior insights, retailer-manufacturer collaboration, category management, and retail media optimization.

With so much insight packed into our time in Davos, this is my attempt at a meaningful data offload—one that will hopefully provide some valuable input for your own algorithms.

Stepping into the role of Head of Sales and Marketing in the competitive market research industry is no easy feat, with countless agencies worldwide vying for top positions as preferred partners to clients.

Let’s face it: real on-site retail strategies are much more than a visibility race. The real question is: how can brands use these platforms to truly stand out and build lasting value?

Design thinking encourages creativity, but the multiple versions of a pack design can complicate the path to the right solution. This is where behavioral market research plays a crucial role, guiding the process and reducing unnecessary rounds of trial and error.

As the digital and physical worlds merge at an unprecedented pace, consumer behavior is evolving in profound ways. Advances in technology and information are reshaping how we interact, shop, and make decisions, creating a new reality for brands and researchers alike. 

Uncover what’s next with the 2025 Insights Playbook—a guide to predicting the future of consumer behavior and MR trends based on cutting-edge insights playfully harnessed!

This necessity for packaging screenings and packaging health check testing can be time demanding and costly. ‍AI-driven Predictive Eye Tracking solutions are designed to tackle these challenges. Their true value lies in the accuracy of their predictions, which heavily depends on how their AI models are trained.

Discover an in-depth breakdown of Retail Media data management processes and learn what steps brands and retailers need to take for successful retail media data management.

In a landscape of manufacturers tightening budgets and market’s increasing time constraints, insights professionals face mounting challenges to stay relevant and impactful. The GRIT 2024 Business & Innovation Report reveals key trends that underscore these pressures, from the rapid adoption of AI to the growing dominance of full-service, tech-driven providers.

For established brands with long-standing traditions, the pressure to innovate while keeping pace with modern demands is immense, especially with the rise of fierce competitors who have little to lose.

After the major disruption in global advertising and marketing caused by social media and search engines, it seems Retail Media is ushering in yet another big wave of change. How do we know this?

Is your E-commerce strategy falling flat? When trying to fix clutter in the funnel, it often feels like new issues keep cropping up? Are you overwhelmed by the numerous questions that arise when trying to create a proper framework, not knowing where to start?

With the rise of retail media, we stand on the brink of yet another display transformation, one where the integration of digital elements and data-driven personalization promises to take POS displays to new heights.

Two words on everyone’s mind: sustainable growth. But getting there? Not so simple! With 12 years of insights expertise, EyeSee is ready for its next big move—and it’s bringing in Tom Goderis to lead the charge.

It's well known that human attention spans are now shorter than that of a goldfish, averaging just 8 seconds. Now, imagine that limited attention in the cluttered world of e-commerce. One effective way to capture it is by investing in the optimization of e-commerce content, such as ads, image carousels, and A+ content.

Did you know the global mooncake market hit USD 2.4 billion in 2022? This delicious market spans cake shops, hypermarkets, and supermarkets, reflecting the power and appeal of these festive treats during the Mid-Autumn Festival.

While eye tracking is widely used and popular in consumer behavior literature, very few studies have introduced eye-tracking technology in...

This is the first installment of the series focusing on eye tracking solutions and their validation – stay tuned for more!

Emotions build memories and drive action, which is why they hold a special place in advertising.

Will the ad increase sales? In most pre-testing protocols, sales impact is “measured” with explicit methods...

Complex environments like stores have elements competing for customers’ attention. Therefore, it is no surprise that many traditional research...

E-commerce is evolving rapidly, reshaping industries worldwide. On average, 46% of global online shopping...

The goal is to achieve returns across all disciplines—increased sales, brand anchoring, perception, and awareness—so your brand shines like a gold medalist.

Brands are gearing up to flex their patriotic muscles through their special National Day 2024 campaigns celebrated by the dazzling fireworks display,

With huge investments in video ads in the range of $10 million to $15 million , it's normal to expect a significant return on these creatives.

Market research and business decisions driven by firm, highly predictive insights are certainly key for business growth and success.

Understanding the customers buying behaviour through the Decision Tree methodology can help tailor product offerings to better meet their needs.

How should brands navigate this vast creative landscape, and how can they ensure their creatives are truly effective?

Statistics tell us that around 50% of potential sales are lost because visitors can’t find what they are looking for.

Typical e-commerce conversion rates hover around a modest 2.5% to 3%. That means out of every 1,000 visitors to your site, less than 50 ends up placing orders.

Within the highly dynamic and complex process of product development, packaging design serves as a linchpin for consumer engagement and purchasing decisions.

Facebook may not be the place to find the youngest audience (though its audience is diverse and earns money), but some facts are simply unbeatable.

Uncertainties persist regarding retail media's scope, its impact on retailer-brand dynamics, and its long-term implications for omnichannel consumer behavior.

Emotions are written all over our faces, we just need to know how to read them.

EyeSee is comprised of 61% women who drive forward 100% of pioneering research!

You want it to influence your brand perception, make it stand out, be rediscovered, and imbued with new energy?

Seeing the display of festive treats in stores and homes this Lunar New Year got me thinking about their pack designs and how they influence me as a consumer.

Let’s figure out how to elevate the consumer in-store experience while also keeping the cost-of-living crises and movement in the e-commerce scene in mind.

Are social media analytics sufficient to understand how content affects us and how it works?

I realized that the time I spent waiting on my flight changed my purchasing habits. Here are some points that make it different.

After 11 years of growth, EyeSee remains committed to uncovering deeper consumer behavior insights​and sharing the knowledge we've gathered along the way.

Our strategy is clear and still follows our initial compass of combining scalable behavioural methods.

To make some kind of system in such a branched shopper movement and try to be as predictive as possible, keep these five things in mind

We discovered that 71% of TikTok users stop and watch the first three seconds of the video and that 56% of each sponsored content is seen on average.

EyeSee debuted on the GRIT Top 50 most innovative research suppliers list this year, among fourteen other tech-enabled companies.

It is not uncommon for local trends to become global and vice versa, so keeping your eyes on all four sides of the world is strongly recommended.

How can a brand be relevant if it does not follow the trends of its own category unless its mission is to be disruptive and deliberately goes against them?

This meta-analysis is based on 250 studies in the FMCG category. Studies ranged from 50k to 150k respondents, spread over US, Europe, APAC, and Latin America.

Insight managers are a true force behind the Market Research Industry and its cornerstone, each crafting insight stories in their unique way.

Brand blocking has long been a go-to merchandising technique for brand managers looking to ensure their brand stands out on the shelves.

In this article, I provide a step-by-step walkthrough of a mix of KPIs that have been proven to accurately predict the best pack designs.

80-95% of shoppers make their purchase decisions subconsciously in stores within seconds, and over 2/3 of them do so heavily influenced by claims specifically. 

We’ve previously published the key findings for the US market. Now, let’s take a closer look at the results for the APAC region.

After 10 years as partner at EyeSee, Joris De Bruyne is taking over the role of CEO from founder Olivier Tilleuil, who moves to an EyeSee Board position.

The EyeSee’s just wrapped up a behavioral study looking into how product windows and different placements impact visibility and, ultimately, sales.

The goal of this study was to look at two possible strategies that brands can opt for, and how do consumers react to both in the current inflation.

Second wave of the pricing tracker in the US to identify how consumer behavior is shifting when exposed to different volume and pricing adjustment scenarios.

Unpredictable times require highly predictive insights as smart shopper optimization can make the difference between winners and losers of inflation.

This time around, our top experts and impressive women selected breakthroughs about buying behavior that define the current moment.

Real eye tracking is still supreme when faced with complex questions that require nuanced insights.

We take Women’s month (as well as any opportunity) to reflect, acknowledge and celebrate women who shaped research and us!

Each client slowly helped us build realistic shopping environments with distinct consumer features and touchpoints.

How does a market research company step out of bounds while remaining competitive?

Let’s take a look at some cases where being smarter and creative adds value when picking the right sample size:

From the get-go, EyeSee’s mantra was to make consumer insights accessible by jumping outside of the traditional research bounds and going completely online.

Vegan-friendly products are gaining popularity despite the almost equal and opposite force of the increasing popularity of keto and other high-protein diets.

While predicting the future is never an easy task, we’re firm believers that there’s no better way to brace yourself than to turn to behavioral know-how.

Here are 10 books (in categories such as startup, the idea, behavioral research, and growth) that helped and guided us to where we are today.

A decade ago, an innovative idea was cooked up by EyeSee founders – make it easier for brands to understand how their consumers think and shop.

Amongst the many disruptors the markets across the world have felt over the last few years, the UK government introduced new measures on HFSS food.

To celebrate this decade of insights, innovation, and studies that pushed us forward – we have collected our most memorable studies and learnings over the years

As the pandemic online shopping habits started settling down, shoppers have slowly yet surely started going back to trusty old brick and mortar.

There’s a good chance one of your new favorite products may just be the result of two separate brands working together.

In this article, we will address the most important creative aspects to have in mind when directing and optimizing social media ads.

The pressure to decide whether to launch an NPD is nothing new – many brands might forgot the NPD efforts, especially during economic pressures.

Insightful sessions where we will cover all the latest insights brands should know about!

How can brands navigate rocky waters amid major happenings such as the pandemic or war in Ukraine?