knowledge

Keep up with the latest consumer trends, case studies, market research news, and innovation. Dive in on over 170+ blogs in the realm of shoppers, advertising, innovation, and e-commerce.

Latest & most popular:

EyeSee Recognized as a Leading Innovator in the 2025 GRIT Report
EyeSee is proud to announce its inclusion in the 2025 Greenbook GRIT Most Innovative Research Suppliers Report, ranking #5 among Technology Providers and #8 among Full-Service Agencies. This recognition underscores EyeSee’s continued advancement as a behavioral frontrunner within the global market research industry.
2
All
From Click to Cart: EyeSee's Guide to Black Friday Success
Every shopper in the ecommerce world is on a journey: browsing, comparing, considering. But during Black Friday, that journey is especially not linear. Black Friday is no longer just a day on the calendar - it is the heartbeat of Q4 in ecommerce. Retailers like Amazon, Target, and Walmart are launching deals weeks ahead of November, reshaping consumer expectations.
Mila Milosavljevic
6 minute read
Blog
Behavior decoded: EyeSee welcomes Matthew Tullman
From the role of emotions in decision-making to the balance between qual and quant and the promise of AI, behavioral research is evolving fast. To explore these themes, we sat down with Matthew Tullman, who recently joined EyeSee as our new Senior Director of New Business Development.
EyeSee
7 min read
Blog
[Thought Paper] TikTok is home for Moments
This thought paper aims to uncover how TikTok fits into the consumer journey around and during key cultural Moments.
Case Study
Intact Insurance Case Study: Turning complex services into high-impact online video ads
Our past research projects in this sector show that video campaigns leveraging brand personification can improve brand recall by up to 50%. However, stronger brand recall doesn’t automatically translate into message recall or a clear understanding of the offering.
4 min
Case Study
All
Behavioral insight
Advertising
Build on social media ad impact with behavior-savvy strategies
Are social media analytics sufficient to understand how content affects us and how it works?
Minja Stojanov
Blog
Behavioral insight
Shopper
Road to growth: Understanding travel retail consumer behavior
I realized that the time I spent waiting on my flight changed my purchasing habits. Here are some points that make it different.
Koen Philippaerts
Blog
Behavioral insight
Advertising
E-Commerce
Innovation
Shopper
2024 Insights in focus
After 11 years of growth, EyeSee remains committed to uncovering deeper consumer behavior insights​and sharing the knowledge we've gathered along the way.
E-Book
Behavioral insight
11 years of growth, 3 lessons for the MR industry
Our strategy is clear and still follows our initial compass of combining scalable behavioural methods.
Joris DeBryne
Blog
Behavioral insight
E-Commerce
Five behavioral research postulates to keep in mind for a successful e-commerce strategy
To make some kind of system in such a branched shopper movement and try to be as predictive as possible, keep these five things in mind
Blog
Behavioral insight
Advertising
Tap into hidden potential with new TikTok creative insights
We discovered that 71% of TikTok users stop and watch the first three seconds of the video and that 56% of each sponsored content is seen on average.
Blog
Behavioral insight
EyeSee @ GRIT Top 50 Most Innovative MR suppliers!
EyeSee debuted on the GRIT Top 50 most innovative research suppliers list this year, among fourteen other tech-enabled companies.
Blog
Behavioral insight
Worldwide consumer behavior: 4 different perspectives
It is not uncommon for local trends to become global and vice versa, so keeping your eyes on all four sides of the world is strongly recommended.
Interview
Behavioral insight
Shopper
Brand growth strategies are too fragile without this step
How can a brand be relevant if it does not follow the trends of its own category unless its mission is to be disruptive and deliberately goes against them?
Ammar
Blog
Behavioral insight
Shopper
Post-pandemic consumer: restraints strengthen cravings
This meta-analysis is based on 250 studies in the FMCG category. Studies ranged from 50k to 150k respondents, spread over US, Europe, APAC, and Latin America.
Mirna Djuric
Blog
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Available for collaboration
How can we help?
Eyesee people
You need to choose an option before submitting.
Small white arrow icon directed toward north-east
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
white x icon on a larger black filled circle