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Keep up with the latest consumer trends, case studies, market research news, and innovation. Dive in on over 170+ blogs in the realm of shoppers, advertising, innovation, and e-commerce.

Latest & most popular:

Holiday Shopping Unwrapped: Insights from the EyeSee Team
The holiday season is here—and with it comes the annual shopping frenzy. Some thrive on the excitement of crowded stores, while others prefer the convenience of online shopping. But what really shapes our choices?
Blog
EyeSee Recognized as a Leading Innovator in the 2025 GRIT Report
EyeSee is proud to announce its inclusion in the 2025 Greenbook GRIT Most Innovative Research Suppliers Report, ranking #5 among Technology Providers and #8 among Full-Service Agencies. This recognition underscores EyeSee’s continued advancement as a behavioral frontrunner within the global market research industry.
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From Click to Cart: EyeSee's Guide to Black Friday Success
Every shopper in the ecommerce world is on a journey: browsing, comparing, considering. But during Black Friday, that journey is especially not linear. Black Friday is no longer just a day on the calendar - it is the heartbeat of Q4 in ecommerce. Retailers like Amazon, Target, and Walmart are launching deals weeks ahead of November, reshaping consumer expectations.
Mila Milosavljevic
6 minute read
Blog
Behavior decoded: EyeSee welcomes Matthew Tullman
From the role of emotions in decision-making to the balance between qual and quant and the promise of AI, behavioral research is evolving fast. To explore these themes, we sat down with Matthew Tullman, who recently joined EyeSee as our new Senior Director of New Business Development.
EyeSee
7 min read
Blog
[Thought Paper] TikTok is home for Moments
This thought paper aims to uncover how TikTok fits into the consumer journey around and during key cultural Moments.
Case Study
All
Behavioral insight
Insights from London to Dallas: The 2024 MR event season is on!
Let’s figure out how to elevate the consumer in-store experience while also keeping the cost-of-living crises and movement in the e-commerce scene in mind.
Blog
Behavioral insight
Advertising
Build on social media ad impact with behavior-savvy strategies
Are social media analytics sufficient to understand how content affects us and how it works?
Minja Stojanov
Blog
Behavioral insight
Shopper
Road to growth: Understanding travel retail consumer behavior
I realized that the time I spent waiting on my flight changed my purchasing habits. Here are some points that make it different.
Koen Philippaerts
Blog
Behavioral insight
Advertising
E-Commerce
Innovation
Shopper
2024 Insights in focus
After 11 years of growth, EyeSee remains committed to uncovering deeper consumer behavior insights​and sharing the knowledge we've gathered along the way.
E-Book
Behavioral insight
11 years of growth, 3 lessons for the MR industry
Our strategy is clear and still follows our initial compass of combining scalable behavioural methods.
Joris DeBryne
Blog
Behavioral insight
E-Commerce
Five behavioral research postulates to keep in mind for a successful e-commerce strategy
To make some kind of system in such a branched shopper movement and try to be as predictive as possible, keep these five things in mind
Blog
Behavioral insight
Advertising
Tap into hidden potential with new TikTok creative insights
We discovered that 71% of TikTok users stop and watch the first three seconds of the video and that 56% of each sponsored content is seen on average.
Blog
Behavioral insight
EyeSee @ GRIT Top 50 Most Innovative MR suppliers!
EyeSee debuted on the GRIT Top 50 most innovative research suppliers list this year, among fourteen other tech-enabled companies.
Blog
Behavioral insight
Worldwide consumer behavior: 4 different perspectives
It is not uncommon for local trends to become global and vice versa, so keeping your eyes on all four sides of the world is strongly recommended.
Interview
Behavioral insight
Shopper
Brand growth strategies are too fragile without this step
How can a brand be relevant if it does not follow the trends of its own category unless its mission is to be disruptive and deliberately goes against them?
Ammar
Blog
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