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Keep up with the latest consumer trends, case studies, market research news, and innovation. Dive in on over 170+ blogs in the realm of shoppers, advertising, innovation, and e-commerce.

Latest & most popular:

Proven Takeaways for 2026 Success: What leading brands taught us about innovation
Our latest booklet brings together real-world case studies from global leaders like Kellanova, Nestlé, Mars, and TikTok, revealing how they navigated challenges and turned insights into impact.
Blog
Holiday Shopping Unwrapped: Insights from the EyeSee Team
The holiday season is here—and with it comes the annual shopping frenzy. Some thrive on the excitement of crowded stores, while others prefer the convenience of online shopping. But what really shapes our choices?
Blog
EyeSee Recognized as a Leading Innovator in the 2025 GRIT Report
EyeSee is proud to announce its inclusion in the 2025 Greenbook GRIT Most Innovative Research Suppliers Report, ranking #5 among Technology Providers and #8 among Full-Service Agencies. This recognition underscores EyeSee’s continued advancement as a behavioral frontrunner within the global market research industry.
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From Click to Cart: EyeSee's Guide to Black Friday Success
Every shopper in the ecommerce world is on a journey: browsing, comparing, considering. But during Black Friday, that journey is especially not linear. Black Friday is no longer just a day on the calendar - it is the heartbeat of Q4 in ecommerce. Retailers like Amazon, Target, and Walmart are launching deals weeks ahead of November, reshaping consumer expectations.
Mila Milosavljevic
6 minute read
Blog
Behavior decoded: EyeSee welcomes Matthew Tullman
From the role of emotions in decision-making to the balance between qual and quant and the promise of AI, behavioral research is evolving fast. To explore these themes, we sat down with Matthew Tullman, who recently joined EyeSee as our new Senior Director of New Business Development.
EyeSee
7 min read
Blog
All
Behavioral insight
Shopper
New pricing study: Reduce pack volume or increase price?
Second wave of the pricing tracker in the US to identify how consumer behavior is shifting when exposed to different volume and pricing adjustment scenarios.
Sasa Radojevic
Blog
Behavioral insight
Shopper
Planograms: Recession-proof your shelves
Unpredictable times require highly predictive insights as smart shopper optimization can make the difference between winners and losers of inflation.
Blog
Behavioral insight
Women who shape research and us, part 2: Buying context
This time around, our top experts and impressive women selected breakthroughs about buying behavior that define the current moment.
Dina
Blog
Behavioral insight
Know when to play the AI card in eye tracking
Real eye tracking is still supreme when faced with complex questions that require nuanced insights.
Milica Kovac
Blog
Behavioral insight
Women who shape research and us, part 1: The talent of Mexico
We take Women’s month (as well as any opportunity) to reflect, acknowledge and celebrate women who shaped research and us!
Interview
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Behind the MR scenes: How tech drives transformation when you do it right
Each client slowly helped us build realistic shopping environments with distinct consumer features and touchpoints.
Dina
Behavioral insight
Raising a start-up: How tech drives MR transformation when you do it right
How does a market research company step out of bounds while remaining competitive?
EyeSee
Interview
Behavioral insight
No one-size-fits-all: The many levels to getting the sample size just right
Let’s take a look at some cases where being smarter and creative adds value when picking the right sample size:
EyeSee
Blog
Behavioral insight
Agile tech team is a secret MR weapon
From the get-go, EyeSee’s mantra was to make consumer insights accessible by jumping outside of the traditional research bounds and going completely online.
Interview
Behavioral insight
E-Commerce
Advertising
Innovation
Shopper
2023 Insights casebook
To celebrate 10 years of growth from a startup to an award-winning market research company, we’ve published an e-book to inspire curiosity and excitement for market research.
E-Book
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