knowledge

In e-commerce, the website is the key business channel, and it is not often that major retailers decide to dramatically alter its appearance. It is a risky move, which can alienate loyal customers that are accustomed to a certain look and feel. One of the latest such endeavors is the revamped Walmart.com, launched in May 2018. After analyzing the category pages, product pages and navigation on Amazon, Target, and Walmart, we decided to focus solely on Walmart to compare the user experience on the old and the new website.

At the very core of the market researcher’s role is to explore, observe and constantly learn new things. So, what happens when their ability to do so is stifled by cognitive biases, such as the infamous knowledge curse?

Too often, companies conduct qualitative studies when quantitative studies were necessary in their place. This happens because people are biased towards stories. The proponents of qual will say vice versa.Nevertheless, both qual and quant are valuable and complementary research methodologies – only if we understand their (dis)advantages, when to use and when to avoid them and utilize them for specific research objectives.

Everyone is doing social media ads in 2019 – unsurprisingly, since there are 3.2 bn social media users around the world, or 42% of the Earth’s population. With so many people spending time on social media platforms, there are more and more marketers trying to get noticed, competing for the precious attention of consumers. The space and time in the news feed are limited – and the early bird (or in this case, the behavioral-testing bird) gets the worm.

The desire for convenience, a shift in consumer tastes and preferences as well as in price/quality considerations, have all bolstered the demand for online grocery shopping. Studies have shown that optimized package images can have a huge impact on product stand out and conversion. But how do you start testing online package images?

The figures speak for themselves: 71% of TikTok users stop and watch the first three seconds of the video 56% of each sponsored piece of content is seen on average 73% of TikTok users like the ads that they see

This year’s Davos World Economic Forum was the first time the Market Research (MR) industry has been granted a seat at this high table. In this article, I will provide you with the key takeaways from my visit to the Insights Lighthouse program, but more importantly, I will try to map the position of our beloved nerdy MR Industry and data-based Insights as essential tools for understanding and shaping the economy of tomorrow that will be greatly influenced, and already is, by … AI.

Unsure if you’re maximizing the potential of your existing research framework? Your research needs range across multiple consumer touchpoints, both in-store and online – from Planograms, over Pack and Claims, to Path to Purchase and Social Media Ad testing and you want all those testing options in one place? Then it is about time we meet for coffee!

If you require insights and knowledge to help you achieve clarity on your brand’s growth and development, then the “2024 Insights in focus” e-book is what you need. Get in touch via info@eyesee-research.com and it will soon be in your inbox!

A large portion of ad performance on e-commerce sites is uncharted territory. Therefore, EyeSee’s team conducted a behavioral study to understand the impact of ads on product list pages on purchase decisions and browsing patterns. Only a small fraction of people end up clicking on the ad itself (2%), so is it worth placing an advertisement on PLP pages? Are the ads actually seen or is there banner blindness? What is the impact of the position of the ad?